Courses Material

International Marketing Material

International Marketing. Bachelor in Business Economy  

Professor: Jaqueline Pels 

Assistants: Federico Andino, Laura Rosenbaum and  Tomás Kidd

This advanced course in Marketing is designed to develop knowledge upon topics concerning global social interest. Generally, these kind of topics are not part of the traditional Marketing courses’ syllabus. Each class is constructed around the background knowledge brought in by the students.  We do this, because we believe this will help them obtain criteria towards making important marketing decisions. Also, allows them to understand the wide range of consequences included in marketing activity. More information...

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