International Marketing Material
International Marketing. Bachelor in Business Economy
Professor: Jaqueline Pels
Assistants: Federico Andino, Laura Rosenbaum and Tomás Kidd
This advanced course in Marketing is designed to develop knowledge upon topics concerning global social interest. Generally, these kind of topics are not part of the traditional Marketing courses’ syllabus. Each class is constructed around the background knowledge brought in by the students. We do this, because we believe this will help them obtain criteria towards making important marketing decisions. Also, allows them to understand the wide range of consequences included in marketing activity. More information...
Download the material of the course.
- Program:
- Class 1: Introduction
- Class 2:Marketing Research
- Class 4: Emerging Markets
- Class 5: Consumer’s Behavior
- Class 6: Adaptation Strategies
- Class 8: Social Enterprises by Paula Cardenau
- Class 9: Innovation Strategies
- Class 11: Ecosystems
- Classes 12, 13 and 14: GDL and SDL by Luis Massuh
- Class 15: Network Marketing (I)
- Class 18:Network Marketing (II) and Cooperation Strategies (I)
- Class 19: Cooperation Strategies (II) and Triple Bottom Line