Articles/Book Chapters

2017 | “Business Models to Serve Low Income Consumers in Emerging Markets”, co-author Sheth, J.N., Marketing Theory, Volume 18 Issue 1

2017 | “Market resource gaps: Identifying resources to co-create solutions that facilitate consumption”, co-author Abendroth, L., Marketing Theory, Volume 18 Issue 1

2016 | “The role of shared intentions in the emergence of service ecosystems”, co-authors Taillard, M., Peters, L. and  Mele, C., Journal of Business Research, Volume 69 Issue 8, pp 2972-2980

2015 | “Marketization and its Limits”, co-author Araujo, L., Decisions, Special Issue on Re-thinking Marketing, Volume 42, Issue 4, pp.451-456

2015 | “Business Model Innovation: Learning from a High-tech-low-fee Medical Healthcare Model for the BOP”, co-author Kidd, T.,  International Journal of Pharmaceutical and Healthcare Marketing Volume 9 (3), pp. 200-218

2014 | “VSA and SDL Contribution to Strategic Thinking in Emerging Economies”, co-author Barile, S.,  Saviano, M. L., Polese, F., Managing Service Quality, Vol. 24, No. 6, pp. 565-591

2012 | “Characterizing Emerging Markets”, co-author Kidd, T., Organizations and Markets in Emerging Economies, Vol. 3, No. 2 (6), p. 8-22

2012 | “The Service Dominant Logic: A Conceptual Foundation to Address the Underserved”, International Journal of Rural Management, special issue on "Rural Marketing: Marketing to Rural, Poor, or Disadvantaged Consumers", Sage publications, Vol 8, No 1,2, p.61-83