Estrategias empresariales y privacidad. El dilema más importante de los próximos 10 años en Internet tratado por uno de los expertos mundiales más renombrados.

Expositor
Benjamin Edelman, Harvard Business School

Organiza
Marcelo Celani, UTDT

-----------------------------------------------

Benjamin Edelman - Biography

Ben is an associate professor at the Harvard Business School in the Negotiation, Organizations & Markets unit.

His current research explores the public and private forces shaping Internet architecture and business opportunities. He has written about the implications of growing market concentration in Internet search and resulting risks for advertisers. Examining the mechanisms that allocate pay-per-click advertising, he compared the revenue of alternative pricing rules, quantifying the losses from early inefficient auction systems.

His recent online privacy investigations uncovered a series of privacy violations including Google Toolbar continuing to track user browsing even after users "disable" the toolbar, as well as Facebook revealing users' names and details to advertisers. 

Ben's work on Internet infrastructure includes devising policies and institutions to mitigate the worst effects of scarcity of IPv4 addresses, the numeric identifiers most computers currently use to connect to the Internet.

Ben led the fight against deceptive advertising software, "spyware" and "adware," including chronicling vendors' various unsavory tactics. He was the first to assemble video proof of nonconsensual software installations through security exploits and through "confirmation" screens that install software even when a user specifically declined. Exploring the revenue streams for deceptive software, Ben documented advertisers supporting spyware, advertising intermediaries funding spyware, affiliate commission fraud, and click fraud. 

Ben's consulting practice focuses on preventing and detecting online fraud (especially advertising fraud). Representative clients include the ACLU, AOL, the City of Los Angeles, the National Association of Broadcasters, Microsoft, the National Football League, the New York Times, Universal Music Group, the Washington Post, and Wells Fargo.