Publicaciones del ENI

Artículos / Capítulos de libros

2023 |  “Negocios inclusivos y desarrollo inmobiliario, un futuro común”, in Nueva Agenda del Desarrollo Inmobiliario: Triple Impacto y Sustentabilidad en Latinoamérica (ed) Damián Tabakman, Bienes Raíces Ediciones, 2023.

2023 |  A value-based wellbeing framework, co-authors Mele, C., Russo-Spena, T., Tregua, M. Journal of Macromarketing vol 43(1), 85- | 97 

2022  | "Emergent Understandings of the Market" co-author Mele, C and Spano,M., Italian Journal of Marketing, 1, 1-25. 

2022  | From market driving to market shaping: impact of a language shift" co-author Mele, C and Spano,M. Journal of Business and Industrial Marketing, Volume 38 (1), 155-169

2022  | Informal Sellers and Formal Markets: A Habitus Gap, co-authors Araujo, L and Kidd, T. Journal of Business and Industrial Markets, 37(6), 1269-1280.

2022 | Democratizing the access to formal markets: Challenges for informal sellers, Chapter 3 in Marketing to the Poor, (eds) Wani, T. A. and Singh, R. Routledge (Taylor and Francis Group), 46-68.

2022 |  Is Service Management experiencing a Change of Era?” co-author Mele,C. in Handbook of Service Management (eds) Edvardsson, B. and Stronvoll, B., Palgrave, 71-84

2021 | “Antifragility Strategies: The Arbusta case in COVID 19 Argentina”, Pels J, and Kharoubi Echenique, L., in Community, the Economy, and the COVID-19 Pandemic: Lessons Learned in Community and Market Development (eds) Shultz, C., Sirgy, J. and Rahtz, D., Springer Publishing (forthcoming 2021)

2021 | “Change of Era or Era of Change?" Pels J., in The Impact of the COVID-19 on International Business: Change of Era, (eds) Marinov, M. and Marinova, S., Routledge, 19-26, 2021

2021 | "Serving the invisible poor: Segmenting the market", Pels J. and Sheth J.N., Journal Global Marketing.

2020 | "Social business innovation: A fresh conceptualisation of collective practices", Pels J., Mele, C., Russo-Spena,T., and Tregua, M., Social Business.

2019 | “Midrange theory and Emerging Markets: An S-D logic perspective”, Pels J. and Mele C., Chapter 35, The SAGE Handbook of Service-Dominant Logic, Lusch R.F., Vargo S.L. and Koskela-Huotari K. (eds), SAGE,  599-618.

2018 | “Designing Solutions for the low income consumer markets:  Four schools of thought”, Pels J. and Sheth J.N., Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets, Singh, R. (ed), Emerald.

2017 | “Business Models to Serve Low Income Consumers in Emerging Markets”, Pels, J. and Sheth, J.N., Marketing Theory, Volume 18 Issue 1.

2017 | Market resource gaps: Identifying resources to co-create solutions that facilitate consumption, Abendroth, L. and Pels, J., Marketing Theory, Volume 18 Issue 1.

2016 | The role of shared intentions in the emergence of service ecosystems, Taillard, M., Peters, L., Pels, J. and  Mele, C., Journal of Business Research, Volume 69 Issue 8, pp 2972-2980.

2015 | Marketization and its Limits, Pels, J. and Araujo, L., Decisions, Special Issue on Re-thinking Marketing, Volume 42, Issue 4, pp.451-456.

2015 | Business Model Innovation: Learning from a High-tech-low-fee Medical Healthcare Model for the BOP, Pels, J. and Kidd, T.,  International Journal of Pharmaceutical and Healthcare Marketing Volume 9 (3), pp. 200-218.

2014 | VSA and SDL Contribution to Strategic Thinking in Emerging Economies, Pels, J., Barile, S.,  Saviano, M. L., and Polese, F., Managing Service Quality, Vol. 24, No. 6, pp. 565-591.

2012 | Characterizing Emerging Markets, Pels, J. and Kidd, T., Organizations and Markets in Emerging Economies, Vol. 3, No. 2 (6), p. 8-22.

2012 | The Service Dominant Logic: A Conceptual Foundation to Address the Underserved, International Journal of Rural Management, special issue on "Rural Marketing: Marketing to Rural, Poor, or Disadvantaged Consumers", Sage publications, Vol 8, No 1,2, p.61-83.