Published Papers

  • A holistic market conceptualization, co-authors Mele, Cristina and Storbacka, Kaj; Journal of the Academy of Marketing Science, 2015
  • Business Model Innovation: Learning from a High-tech-low-fee Medical Healthcare Model for the BOP, co-author Kidd, Tomas; International Journal of Pharmaceutical and Healthcare Marketing, 2015
  • Contemporary Marketing Practices in Latina America:The cases of Argentina and Brazil, co-authors Kidd, Tomas and Levrini, Gabriel; Russian Management Journal, 2015
  • Marketization and its Limits, co-author Araujo, Luis; Decisions, 2015
  • A new perspective on market dynamics: Market plasticity and the stability-fluidity dialectics, co-authors Nenonen, Suvi, Kjellberg, Hans and Storbacka, Kaj; Marketing Theory,Marketing, 2014
  • The contribution of VSA and SDL perspective to Strategic Thinking in Emerging Economies, co-authors Barile, Sergio, Saviano, Maria and Polese, Francesco; Managing Service Quality, 2014
  • Theorical Underpinning to Successful Value Co-Creation, co-authors Brodie, Roderick and Polese, Francesco; The 2011 Naples Forum, 2011
  • BioScience Argentina: BioMobile and the Telemedicine Market, co-authors Schurman, Natalia and García, Candelaria; Emerald Emerging Markets Case Studies, 2011
  • Relationship Marketing Summit: Buenos Aires, Argentina: ideas and research challenges for the next wave, Journal of Business and  Industrial Marketing, 2009
  • Do we Really Understand Business Marketing? Getting Beyond RM and BM Matrimony, co-authors Möller, K.E. and Saren, M.; Journal of Business and  Industrial Marketing, 2009
  • Business-To-Business Marketing Practices in Emerging Economies: West Africa and Argentina Benchmarked with The United States, co-authors Dadzie, K. And Johnston, W; Journal of Business and  Industrial Marketing, Vol 23., 2008
  • A Comment on Paradox and Middle-Range Theory: Universality, Synthesis and Supplement, co-author Saren, M; Journal of Business and  Industrial Marketing, Vol 23., 2008
  • Negotiating Incommensurability in Marketing Theory, co-authors Saren, M. and Tadajewski, M.;  Advances in Doctoral Research in Management, L. Moutinho (ed.), Vol. 1, 2006
  • The Role of Assumptions in the Choice of Marketing Strategy, co-author Saren, M.; Finanza, Marketing e Produzione, Special Issue Milan 34th EMAC Conference, Vol. 3 (September), 2005
  • The New Ps of Relational Marketing, Perspectives, Perceptions & Paradigms:  Learnings from Organizational Theory and the Strategy Literature, co-author Saren, M.; Journal of Relationship Marketing, Vol. 3 (1), 2005
  • Marketing Practice and Market Orientation: an Exploratory International Study, co-author Palmer, R.; Journal of Euromarketing, Vol. 14 (1/2), 2005
  • Benchmarking Business-to-Business Marketing Practices in Transitional and Developed Economies: Argentina Compared to the USA and New Zealand, co-authors Brodie, R. J. and   Johnston, W.; Journal of Business in Industrial Markets, Vol. 19 (6), 2004
  • Profiling Marketing Practice in a Transition Economy: The Argentine Case, co-author  Brodie, R. J.; Journal of Global Marketing, Vol. 17 (1), 2003                       
  • Marketing Exchange Situations: Empirical Cases on the Seller’s Perspective, co-author Lindgreen, A.; Journal of Relationship Marketing, Vol. 1 (3), 2002
  • Integrating Transactional and Relational Marketing Exchange: A Pluralistic Perspective, co-authors Coviello, N. and Brodie, R.J.; Journal of Marketing Theory and Practice, Vol. 8 (3), 2000
  • Commentary to Conducting Cross-National Research in Relationship Marketing: A Discussion of Methodological Challenges; Australasian Marketing Journal, Vol. 7 (1), 1999
  • Exchange Relationships in Consumer Markets?; European Journal of Marketing, Vol. 33 (1/ 2), 1999. Citation of Excellence by ANBAR Electronic Intelligence
  • The Market Research Industry in Italy, co-author Adams, P.; European Management Journal, Vol. 11 (1), 1993
  • Le Ricerche di Mercato in Italia: il Profilo dell’Offerta, co-author Molteni, L.; Economia & Management, Vol. 4 (September), 1993
  • Identification and Management of Key Clients; European Journal of Marketing, Vol. 26 (5), 1992
  • Identificazione e Gestione dei Clienti Chiave; Economia & Management, Vol. 20 (May),  1991
  • Professional Service Firm: Standardizzare per Crescere, co-author  Arcari, A.; Economia & Management, Vol. 18 (January), 1991

Working Papers

  • Designing Marketing Channels for Business Products in Emerging Markets: A Comparison of Practices in Argentina and the United States, co-author Narus, J., WP-ISBM, 2000

Book Chapters

  • The 4Ps of Relational Marketing: Perspectives, Perceptions, Paradoxes and Paradigms: Learnings from Organizational Theory and the Strategy Literature”, co-author Saren, M. in The future of Relationship Marketing, Bejou, D. and Palmer, A. (eds.),Haworth Press, 2006
  • “From Goods- towards Service-Centered Marketing: Dangerous Dichotomy or an Emerging Dominant Logic?”, co-authors Brodie, R.J. and Saren, M.; The New Dominant Logic of Marketing, Lusch, S. and Vargo, R. (eds.), M.E. Sharpe, 2006
  • “The Role of Institutions and Networks”; Marketing Graffiti, Saren M. (ed.), Butterworth  Heinemann, pp. 80-91, 2006
  • “Marketing Practice and Market Orientation: An Exploratory International Study”, co-author Palmer, R.; Marketing Issues in Western Europe: Changes and Developments, Kaynak, E. and Jallat, F. (eds.), Haworth  Press, 2005
  • “Exchange Relationships in Consumer Markets?”; Relationship Marketing,  Egan, J. and Harker, M. (eds.)., Sage Publications, 2005
  •  “Buyer-Seller Exchange Situations: Four Empirical cases”, co-author Lindgreen, A.; Relationship Marketing: Design, Implementation and Monitoring, Lindgreen, A.(ed.), ICFAI University Press, Andhra Pradesh, pp. 171-194, 2005
  • “Integrating Transactional and Relational Marketing Exchange: A Pluralistic Perspective”, co-authors, Coviello, N.E and Brodie, R.J.,  and “Exchange Relationships In Consumer Markets?”; Relationship Marketing: An Introduction, Lindgreen, A. and Chaturvedi, B. M. (eds.), ICFAI University Press, Andhra Pradesh, pp.69-91 and 44-68, 2004
  •  “La  Standardizzazione nelle Aziende di Servizi Pofessionali”,  co-author  Arcadi, A.; Gestire Persone e Idee nel Terziario Avanzato,  Piantoni, G. and Salvemini, S. (eds.), Egea, Milano, 1991
  • “BGH-RMOTOROLA: RADIUS Connects Business Relationships”, co-author Pelton, L.; Business to Business Marketing, Tanner, J. and Dwyer, I (eds.), McGraw-Hill, 1999
  • “The Svitola Case Study”, co-author Snehota, I.; Developing Relationships in Business Networks, Hakansson, H. and Snehota, I. (eds.), Routledge, 1995
  • “Helen Curtis”, Marketing Management: Casi, Kotler P., Clarck, J.B. and Scott, W.G (eds.), Prentice Hall International, 1992