P&G CEO Challenge

November 30th, 2017

A real-life business challenge that's vexing the best minds in the world
Procter & Gamble invites undergraduate students from Torcuato Di Tella University to take part in their CEO Challenge.

You and your team will set out a high-level strategy for a billion-dollar brand, testing your business knowledge on a global stage. Navigate your way through the competition, and not only will you be getting valuable experience - you could land an invitation to meet with our CEO, David Taylor, along with some of the world's biggest disruptors and digital innovators at P&G.

How does it work?

  • Gather your crew with diverse backgrounds and sign up

  • Rock the online case study and win the national round

  • Take on the best teams from your region

  • Earn your spot in the global final in Panama City

  • Win & meet with CEOs from the biggest companies at Signal 2018

Extra Information

  • Any active student can form part of a team (3-4 people) and participate. 
  • As the Online Case Study step will be run in English and during the Local Final step your solution must be presented in English as well. 
  • Participants should have valid passport (expire date after august 2018). 
  • The Latin American Final will take place in Sao Paulo, Brazil. 
  • Local finalists (4 teams) will be chosen based on the score they achieve in the online stage. Teams will be contacted at least 7 days before the local round (see key dates tab for more information).
  • Local final will last 1-2 days, between 8-10 hours in each of the days. And, Regional Finals will last 3 days.

Inscriptions are due by November 30th, 2017. To register for the challenge, go to

Lugar: P&G Web Page
Contacto: Yesica Brid