Universidad Torcuato Di Tella

La Di Tella Marketing Club
La Di Tella Marketing Club

Meetings y Eventos

9/04/2008 |  2do Seminario de Marketing 2008: "Marketing Online"

La Di Tella Marketing Club tiene el agrado de invitarlos al segundo
seminario de Marketing del año donde se presentarán distintos
casos sobre las nuevas tendencias de Marketing en Internet.

Los speakers invitados a presentar son:

Natalia Duarte: presentará el Caso Páginas Amarillas. Natalia es actualmente Online Coordinator at Fox Latin American Channels.

Mariano Suárez Battán: Emprendedor y CEO de Three Melons, empresa dedicada a proveer servicios de Advergaming.

Victor Estrugo Rottenstein: CEO de Wallaby Argentina, empresa dedicada a proveer servicios de Performance Marketing. Victor es fundador de la comunidad de Search Marketing Argentina y orador de eventos de
Search Marketing como Search Marketing Expo (SMX).

Información sobre el Seminario:

Fecha: Miércoles 16 de Abril
Hora: 19.15hs
Lugar: UTDT Campus Alcorta (Sáenz Valiente 1010). Aula 4

Por favor confirmar asistencia a: lrosenbaum@utdt.edu
Incluir teléfono de contacto, ocupación y empresa donde te desempeñás.

Los esperamos!

13/03/2008 | Seminario de "Marketing and Quality of Life”
Se realizó el 1er. Meeting del año de La DiTella Marketing Club, para el 
cual tuvimos el
honor de contar como disertante al Profesor David Webb de la
Universidad de Western Australia
.

"Marketing, traditionally viewed functionally and consequently narrowly within
many firms is often associated more with being part of the ‘problem’ than it is
‘the solution’. This can sometimes be true when viewed simply at a micro level.
However, macromarketing, a recognized field of study among some marketing
scholars, seeks to impact beyond customer satisfaction on life satisfaction.
In other words, macromarketing goes beyond considering ‘how to satisfy
consumers’ to include, how to enhance their ‘well being’; a broader objective.
This requires somewhat of a shift in thinking away from marketing as the protagonist.
Clearly the causes of ‘ill-being’ in the world, if such a concept exists, are many.
Before I go any further, let me be clear on this point. I am not suggesting that marketing
is the panacea for all ill-being but, I am suggesting that the concepts discussed in
marketing can be applied
in such a way that they impact positively on people’s lives from the local through to the
global level.

Clearly, we need to explore a number of issues.  You are invited to explore these with me by attending this presentation.

- First, I will introduce the ‘societal marketing concept’ as the foundation upon which more macro oriented marketing solutions can be developed. 

- Second, I will discuss ‘Bottom of the Pyramid’ markets as being particularly (but not exclusively) suited to the societal marketing concept.

- Third, I will present ‘Social Business’, a term coined by the Nobel prizewinning Muhammad Yunas from the Grameen Bank.

- And fourth, I will bring these points together thereby arguing the potential positive role for marketers in terms of quality of life enhancement ([1]).

([1]) This abstract outlines a presentation offered by the author at UTDT in Buenos Aires, Argentina on 13 March 2008

Key words: Macromarketing, Quality of Life, Life Satisfaction, Societal Marketing Concept, Bottom of the Pyramid, Social Business.

Biography
David has held numerous international academic and industry positions in Germany, the Far East, the United States and the United Kingdom together with an executive position at a management consultancy firm in South Africa. He is currently Senior Lecturer at the University of Western Australia. 
His research is diverse but his primary interests are in the domain of macromarketing focussing specifically on the relationship between marketing and quality of life (QOL), Business ethics, consumer behaviour, societal marketing and public policy.

Aquellos miembros interesados en recibir por email la presentación de Dave, pueden escribirnos a ditellamarketingclub@utdt.edu 



29/8/2007 | Seminario: PRICING DE NUEVOS PRODUCTOS

La determinación del precio de un nuevo producto es una tarea tan crítica
como el lanzamiento del producto. Un precio determinado de manera
incorrecta puede hacer fracasar hasta al mejor producto o tener
consecuencias económico financieras devastadoras para la marca, o incluso
para la compañía.

Speaker: Juan Ignacio Accogli
Gerente de Finanzas Corporativas de By-Side Consultores.
Asesor de empresas en materia de Finanzas, inversiones, gestión y
desarrollo de negocios.
Ver la presentación del Seminario.

02/09/2005 | Seminario: 21st Century Marketing: The Role Branding in Value Management

Professor Brodie has been active in the development of marketing education in Australasia and internationally, and has held teaching and visiting research positions in several universities across the world. His publications have appeared in many leading international journals.
In 1998, he was named ANZMAC Distinguished Educator of the year and in 2002 he was named ANZMAC Distinguished Researcher of the year. In 2004, he was made one of the founding Fellows of the Acamedy and was presented with the Business School's Research Excellence Award for Sustained Research Performance.

Puede ver la presentación del Seminario en el siguiente link: RodBrandingSeminar.ppt

Seminario de Relaciones Públicas - New PR

Laura Muchnik, Presidente de Muchnik, Alurralde, Jasper/M,S&L
PR como herramienta para generar valor de marca, reputación corporativa y ventas. Corporate PR, Brand PR y Crisis Management.

Puede ver la presentación del Seminario en el siguiente link:  Seminario_PR.ppt


Seminario The BrandGym

Diego Kerner - Director para Latinoamérica de The Brandgym, reconocida consultora internacional en estrategia de marca.

Puede ver la presentación del Seminario en el siguiente link: Posicionamiento - thebrandgym.ppt