Workshops and Events

Courses

Commercial and competitive strategy 
Professor: Jaqueline Pels
Assistant: Tomás Kidd 
The syllabus of this superior/advanced course in Marketing is designed upon the development of knowledge on Marketing and Management Strategies, as a way to reach emerging economies since a traditional business look (Marketing Mix). For this, two innovative theories/logics will be used: Service Dominat Logic (SDL) and Network Marketing. Also, theory will be complemented with concepts and examples of developed markets, virtual markets, emerging markets and real cases analysis. 
Objectives: 
To bring up students in the latest managing methodologies for marketing functions, looking to improve abilities in analysis of real management problems and developing a comprehensive vision. 
We will like to use this opportunity to congratulate Professor Jaqueline Pels. Her students refer to her as “one the teachers that scar them for life during their MBA’s studies. CONGRATULATIONS JAQUIE. 

International Marketing
Professor: Jaqueline Pels
Assistants: Federico Andino, Laura Rosenbaum y Tomás Kidd
This superior/advanced course in Marketing is designed to develop knowledge upon topics concerning global social interest. Generally these kinds of aspects are not part of the traditional Marketing courses’ syllabus. Each class is created from students’ background knowledge, so this gives them criteria to make important Marketing’s decisions. Also, allows them to take into account the wide range of consequences that includes marketing activity.    
Objectives: 
This course not only explores traditional markets, but also nontraditional markets. A relevant part of the course studies the use of Marketing through BoP (Bottom of the pyramid) consumers or LIC (Low income Consumers), concerning nontraditional markets. At this level, is possible that the course helps to understand the comprehension of innovative marketing approaches, to use them with BoP and LIC consumers. Regarding the last matter, market positive impact’s practices are also considerate. 

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