Call for Papers

Relationship Marketing Summit:
Time to Integrate Perspectives

December 13, 14, 15, 2007. Buenos Aires, Argentina

AMA Relationship Marketing SIG – ICRM Conference
Conference Chair: Prof. Jaqueline Pels

The Summit is the joint event of the two major conference series in the field: the International Colloquium on Relationship Marketing (ICRM) and the AMA Relationship Marketing SIG Conference. The Summit is addressed to all researchers concerned with Relationship Marketing (B2C and B2B), Inter-organizational Relationships and Networks.

AMA RM SIG Conference program chairs: Wesley Johnston, Michael Kleinaltenkamp and Jagdish Sheth.
The conference series focuses on conceptual approaches and the generation of knowledge and methods for the understanding and management of customer relationships. It aims on developing new perspectives and enhancing the conceptual foundation as well as the realization of best practices in relationship marketing and CRM.

ICRM program chairs: David Ballantyne, Roderick Brodie, Helge Löbler, Adrian Payne and Michael Saren.
The Colloquium is an ongoing forum for creating new knowledge and circulating viewpoints which challenged established marketing management theory and practices. Networking and dialogue remain essential elements of the Colloquium.

Key Info

 
Submission
The Summit will host different types of interaction between participants: traditional papers sessions, panels, workshops and special sessions.

Papers
Submission of papers should be sent no later than Monday the 9th of April 2007. Acceptance of a paper implies that at least one of the authors must attend the conference and present the paper. All papers are limited to five pages (including tables and figures), plus the cover/title page, and references (in Microsoft Word for Windows 6.00 or higher). Papers must show a clear indication of the purpose of the research, research method, major results, implications and key references. Authors should also indicate the track in which they would like to present their paper. Papers will be evaluated through a double blind review process and authors will be notified of acceptance/rejection by late July.



Panels, Workshops and/or Special Sessions
Proposal for panels, workshops and/or special sessions should be sent no latter than Monday the 9th of April 2007 and must include a rationale, an outline of the issues to be discussed, as well as, names and relevant qualifications of the proposed panel, workshop and/or special session participants. A minimum of two double-spaced typed pages will be required to provide the necessary information. For the special sessions, paper abstracts must be attached to the session description (see paper submission information). Authors will be notified of acceptance/rejection by late July.

Special Issues
Journal of Business Market Management
Journal of Business and Industrial Marketing

Best Paper Award
Sheth Foundation Best Paper Award, a blue-ribbon panel of experts will select the best paper from a set of papers nominated by the 2007 RM Summit track chairs.

Suggested Topics of the Summit
-Relationships and Services
-Relationships and B2B/B2C
-Relationships and WoM/C2C
-Relationships and Service Dominant Logic
-Relationships and Creating Meaning
-Relationships and Interaction
-Relationships and Networks
-Relationships and Customer Experience Management
-Relationship Theory
-Develop Innovative Methodologies for Researching Relationships
-Types of Relationships
-Value Creation in Relationships
-Customer Metrics
-CRM
-Sales Force Automation
-Sales Force Management and Relationship Marketing
-Key Account Management
...